Upcycling takes items that would otherwise be wasted and makes them into useful products. James, who works for Terracycle, wrote to let me know that they have teamed up with Kraft to make some upcycled bags. I wonder how people will react to branded recycling.

Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products. Several Kraft brands, including Balance bars and South Beach Living bars, Capri Sun beverages, and Chips Ahoy! and Oreo cookies, are now the lead sponsors of TerraCycle Brigades. These nationwide recycling programs make a donation for every piece of packaging a location collects.

“Sustainability is about looking out for future generations. Kraft is proud to partner with TerraCycle, an innovative company who has made it their mission to reduce the impact on landfills and to educate consumers on the importance of recycling,” says Jeff Chahley, Senior Director, Sustainability, Kraft Foods. “TerraCycle’s model of rewarding ’brigade hosts’ is a novel way of collecting packaging waste that would otherwise have been sent to landfills. It’s so cool to see trash turned into merchandise that’s unlike anything else on the market.”

CETO Wave Energy has designed a system that uses tidal power to both pump water and desalinate it! Desalination is a growing necessity in areas lacking fresh water that have access to sea water; however, it is energy and cost intensive. By using a renewable resource, it makes desalination a viable option.

Unlike other wave energy systems currently under development around the world, the CETO wave power converter is the first unit to be fully-submerged and to produce high pressure seawater from the power of waves.
By delivering high pressure seawater ashore, the technology allows either zero-emission electricity to be produced (similar to hydroelectricity) or zero-emission freshwater (utilising standard reverse osmosis desalination technology). It also means that there is no need for undersea grids or high voltage transmission nor costly marine qualified plants.

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LOL

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